After last weeks presentation and this weeks brainstorm we have come to a final concept that we think fulfills the assignment and will subconsciously direct people towards a certain direction.
We used occlusion, things that are closer to you stand in front of things that are further away. We made the contrast of the beginning of the route higher than towards the end, because your focal attention is guided to the most contrast.
Can you tell which route is P and which is K?
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