Results of the User test

Last week we conducted the user test among 21 participants. Each team member went back to their hometown to do the tests.

Of all the 21 participants, 14 chose the correct (=intended) route and 7 the incorrect one.

From the museum route test, one particpant said that he would go counterclockwise (=the shopping route) because he doesn't like museums. This means that people can let their personal preference lead their decision, rather than by the visual cues.

Also the argumentation that people don't want to take their shopping bags in museums, let them choose to walk clockwise (=museum route) while they were looking at the shopping route.

In both cases, there were some participants who mentioned that the order (you go shopping and see museums or you go see museums and shopping) has an influence on the route they chose. However, they didn't know that the order was consciously picked.

Thus, the choice of going clockwise or counterclockwise is also much influenced by deeper reasoning and not only by visual cues.